"STYL" Blätter Für Mode Under Die Angenehmen Dinge Des Lebens. 5 volumes of the exceptionally rare German Art Deco fashion publication. Published in Berlin by Otto v. Holten. 22 by 28.5 cms. Volumes 1.2.3.4. & 5/6. 1923. Covers worn and brittle as to be expected.
Styl was an illustrated Berlin fashion journal/notebook, subtitled Blätter für Mode und die angenehmen Dinge des Lebens, (Style: notes for fashion and the pleasant things in life.) Published by the Association of the German Fashion Industry. Published in only 17 issues from 1922 to 1924 each in a very limited edition and dedicated to the modern woman of the nineteen twenties. It contains hand and stencil-coloured graphics and fashion illustrations by the leading German artists of the day, alongside literary texts and cultural criticism. The journal also deals with spatial art and modern 20s lifestyle. Illustrated home stories and interior design. The aim of the publishing association was to develop a stylistically independent fashion centre in Germany and thus to become independent of the dominant Parisian Fashion houses. The luxuriously presented journal was not economically viable to produce and after the German currency reform of 1924, was discontinued. Complete sets of volumes can be found in the Staatliche Museen zu Berlin and in the Lipperheide Costume Library.